Mother Nature's Role In Politics

Environment Is Grabbing Big Role in Ads for Campaigns

By Coral Davenport and Ashley Parker

This year ads mentioning the environment, climate change and the environment, used in Senate campaigns have drastically increased to over 125,000 spots. Many say that this reflects the priorities of the nation's wealthiest donors. A survey found that energy and the environment are the third-most mentioned issue in political Senate advertisements. This spike in environmental ads suggests that this will play the prominent role in the 2016 presidential race. There are many environmental groups that have already invested record amounts of money in this election cycle. Democrats support Obama's new climate change policy, which will elevate the issue in the 2016 campaign. While republicans are attacking democrat candidates for supporting the Presidents environmental regulations. 

The increase in environmental issues will impact how much money and type of ads used in this years general Senate election as well as 2016's presidential campaign. It will raise awareness of previously neglected topics and hopefully help create new legislation on environmental issues. Many environmental companies will benefit from the free advertisements and it could cause an increase in revenue. Overall this increase in environmental ads will play a major role in 2016 presidential campaign, and create interest in new climate change policy.